Social Media Ads Specialist
Job Opening: Social Media Ads Specialist
Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Department: Digital Marketing / Performance Marketing
Role Overview
We are seeking a results-driven Social Media Ads Specialist to plan, execute, and optimize paid advertising campaigns across social media platforms. The role focuses on generating leads and bookings for walk-in customers, labor travel cases, non-IATA partners, and corporate accounts, while ensuring all promotional messaging aligns with airline rules, fares, and brand guidelines.
Key Responsibilities
- Plan and manage paid social media campaigns for walk-in, labor, corporate, and non-IATA audiences
- Develop audience targeting, budgets, creatives, and conversion funnels
- Coordinate with airlines and internal teams to ensure compliant fare and promotion messaging
- Track performance metrics (leads, CPL, conversions, ROI) and optimize campaigns
- Prepare performance reports and insights for management
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience managing paid ads on Meta (Facebook/Instagram), TikTok, or similar platforms
- Strong understanding of audience segmentation, funnels, and analytics
- Experience in service or travel industry campaigns is an advantage
- Analytical mindset with strong reporting and optimization skills
Short Version (LinkedIn / Telegram)
Hiring: Social Media Ads Specialist – Travel Agency (Addis Ababa)
Run paid ads for walk-in, labor, corporate, non-IATA clients with airline-aligned messaging. Apply: [email].
How to Apply
Apply through www.addisfly.com/jobs and include:
- A short summary of relevant experience
- Proof of past ad results (screenshots, dashboards, CPL, etc.)
- Platforms you have managed (Meta, TikTok, etc.)
- Confirmation of availability to start immediately
⚠️ Applications without proof of results will not be considered.
About AddisFly
AddisFly is a fast-growing, IATA-accredited travel agency offering global flight tickets and visa consulting services. We combine strong digital execution with hands-on sales operations to deliver fast and reliable travel solutions